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Sports fans data: how to collect it and use it successfully

Sports fans data: how to collect it and use it successfully

Update: 2024-08-07
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Understanding sports fans is crucial for commercial success. But many sports organisations still haven't mastered the art of data collection and leveraging this data to improve marketing and monetisation efforts. Pasi Lankinen, former consultant for City Football Group and FC Barcelona, Menino Pereira, formerly of Arsenla, and Alon Hemsani of Infront Lab give their tips and tricks for everything sports data.

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Sports fans data: how to collect it and use it successfully

Sports fans data: how to collect it and use it successfully