Spotify Wrapped: Aussie Artists Struggle, Local Music Needs Support
Update: 2025-12-04
Description
Spotifys Wrapped reveals Taylor Swift as Australias favorite global artist, while local acts like the Wiggles and Kid Laroi also make the list. However, Australian content struggles to crack the top five global songs or albums, highlighting a challenge for local music on the platform. Spotifys data shows a preference for pop music and smut audiobooks, with a twenty percent decline in Australian artists streamed in Australia between 2021 and 2024. The new listening age feature, estimating the typical age of listeners with similar tastes, surprises users like Laufey, whose listening age was calculated as eighty-five. This raises questions about how streaming services can better support and promote local music, with a clear need for greater investment and policies to help new, local artists reach Australian audiences.
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