Spotlight: Corey Romberg, Director of Guest Engagement at The Florida Aquarium
Update: 2025-02-12
Description
Corey Romberg joins us to share his ideas on enhancing guest engagement through multi-sensory experiences, storytelling, and audience-focused programming.
We talk about:
- Multi-Sensory Engagement: Using decor, food, hands-on activities, and entertainment to create immersive experiences.
- Character Development: How mascots and puppets help build empathy and connect young audiences to conservation.
- Guest Feedback & Adaptive Management: Leveraging surveys to drive organizational improvements and inter-departmental collaboration.
- Marketing Fun & Connection: The importance of prioritizing fun and family experiences over mission-driven messaging to attract a wider audience.
- Expanding Audience Appeal: Utilizing events like food tastings, drone shows, and adult-only nights to attract young adults and non-traditional visitors.
Join us and get ideas on how to elevate your attraction’s guest experience.
This podcast is produced by Attend Media.
Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
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