Join me as I sit down with Tasha Brazilian, the fitness pro taking TikTok by storm, now venturing into the realms of YouTube Shorts and Instagram. Listen in as Tasha blends her digital marketing prowess with her passion for fitness content creation, discussing the seamless integration of gym humour to demystify the world of fitness. We unpack Tasha's transformation from a gym enthusiast to an online fitness motivator, revealing how consistency and community are the cornerstones of her growing digital influence.

In this heart-to-heart, we tackle the complexities of content creation, from the spontaneous moments captured on film to the meticulous craft of long-form videos. Tasha and I share our personal battles with editing woes and the relentless pursuit of audience engagement, shedding light on the evolving landscape of social media platforms and the push for new content formats.

Rounding off our discussion, Tasha and I delve into the intricacies of online coaching and the potential for digital products to transform lives. We candidly navigate the tightrope of brand partnerships, emphasizing the need for transparency in an ad-saturated online world. We close with a reflection on the importance of mental health in an industry that never sleeps, sharing laughter over the quirks of content creation and imparting encouragement to embrace the creative journey, irrespective of the inevitable hiccups along the way.

Alice

https://www.instagram.com/alicethorpe_/

https://www.youtube.com/alicethorpe

https://www.alicethorpe.co.uk

Tasha

https://www.tiktok.com/@tashabraziliano?lang=en

https://www.instagram.com/tashabraziliano/

https://www.youtube.com/@tashabraziliano

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