In this episode we are joined by Frederick Johnson from Stand Up To Cancer. In this episode he and Shellie talk about the upcoming campaign called Cancer Screen Week, this first week of December starting December 4, 2023 which aims to promote cancer screening and early detection. They highlight the significance of mammograms and breast cancer screening and share resources to get screened, discuss the challenges faced by individuals without insurance ,and the disproportionate impact on certain communities, particularly black women. You won't want to miss this episode which  emphasizes the importance of addressing these barriers and providing access to affordable healthcare.

About Cancer Screen Week

Founded by Genentech, and in partnership with the American Cancer Society, Optum and Stand Up To Cancer, Cancer Screen Week is the first and only awareness week dedicated to understanding the benefits of regular cancer screenings for all cancer types. The week takes place annually the first full week of December (this year, December 4-8). We bring the campaign to life through the website www.cancerscreenweek.org, earned media/storytelling, and digital media including paid advertising.

Campaign Goals:

• Increase national awareness of the importance of regular cancer screening and early detection among U.S. adults 35+
• Reach underserved populations that experience disparities in cancer (specifically Black, Latino, and Tribal communities)
• Generate grassroots engagement locally in communities nationwide
•  Breast cancer is one of the cancers highlighted for regular screenings. 

Resources

• https://standuptocancer.org/
• https://www.instagram.com/su2c/

Timestamps

02:32 Importance of cancer screening

06:00 Importance of access to information.

12:01 Regular screening is crucial.

16:27 Importance of knowing family history.

23:39 Be your own healthcare advocate.

27:07 Advocate for your own healthcare.

32:09 Advocacy organizations provide valuable resources.

39:12 Health inequities affect cancer treatment.

43:23 Engage people in decision-making.

This episode is produced by Rainbow Creative with Matthew Jones as Executive Producer, Producer Stephen Selnick, and Editors and Mixers Stefano Montali and Rob Johnson. To learn more on how to make a podcast for you or your business visit them at rainbowcreative.co