Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin

Update: 2022-07-06

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With financial advisors resisting recommending the brand to clients, this is how an inventive idea reframed its value. A great B2B2C case.

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Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin

2022-07-0642:26

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Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin

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Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin

Fergus

Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin