In this episode of Social Media Decoded, Michelle Thames shares the behind-the-scenes strategies and lessons learned from selling out her 50-person event—and even having standing room only. Discover what it takes to plan, promote, and execute an unforgettable event that not only delivers value to attendees but also converts them into clients. Michelle reveals the tips most people won’t tell you, from overselling strategically to creating an irresistible experience and selling from the stage with confidence.

What You’ll Learn in This Episode

• The importance of overselling your event to account for no-shows.


• How to build excitement and a sense of community before the event starts.


• Strategies for a high show-up rate, including email reminders and private group chats.


• The keys to delivering value and weaving your offer naturally into your event.


• How to handle unexpected situations, like a standing-room-only crowd, and turn them into part of the experience.


• The power of simplicity and teamwork in executing a successful event.

Key Takeaways:

1. Oversell Strategically: Plan for no-shows by selling more tickets than your venue’s capacity. This ensures a full, energetic room.


2. Build Excitement Early: Use email reminders, group chats, and pre-event engagement to make attendees feel like part of a community before the event even begins.


3. Deliver Value First: Provide actionable insights and strategies that attendees can implement immediately, making your offer feel like the natural next step.


4. Adapt to the Unexpected: Be flexible and ready to pivot when things don’t go as planned, turning challenges into opportunities to impress.


5. Simplify for Impact: Streamline your event format to focus on quality over quantity, ensuring attendees leave feeling empowered and energized.

Resources Mentioned in This Episode:

• Michelle’s Marketing Audit Service: Gain clarity and actionable insights to grow your business.


• Join the Elevate & Empower Women’s Entrepreneur Community for advanced strategies and exclusive resources.

Join the Conversation
What’s your biggest takeaway from this episode? Share your thoughts on Instagram and tag Michelle [@michellelthames].

Don’t Forget to Rate, Review, and Subscribe!

If this episode inspired you to host your own event or improve your existing strategy, leave a review and share it with someone who needs a little event-planning motivation. Subscribe to Social Media Decoded for more actionable insights to grow your business.