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Starbucks' New Protein & Gluten-Free Food Strategy

Starbucks' New Protein & Gluten-Free Food Strategy

Update: 2025-09-20
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Starbucks shakes up its menu! Expect protein-packed and gluten-free options as the coffee giant aims to win over health-conscious customers. New CEO Brian Niccol is leading the charge with protein cold foam and artisan-style baked goods, betting big on booming health trends. It's all part of a Back to Starbucks plan to revitalize the brand, boost sales, and reclaim its spot as your favorite community coffeehouse.

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Starbucks' New Protein & Gluten-Free Food Strategy

Starbucks' New Protein & Gluten-Free Food Strategy