Start with the story: A guide to social impact messaging
Update: 2024-10-08
Description
This episode of the Impact Audio podcast features Erin Combs, founder of Artio Strategies. Erin has worked with brands such as Amazon, Starbucks, and Lyft to build CSR programs and to craft an authentic messaging strategy. She shares how companies can tell effective social impact stories.
She digs into:
• What’s at the center of a good CSR story
• The difference between marketing and social impact comms
• How to align your CSR strategy with your company identity
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