Why Do Some Startups Raise Funding Quickly? Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Some startups seem to raise funding quickly and with great ease. The press coverage of startups often leads the reader to believe that the round closed in a short amount of time. In most cases, the startup spent substantial time planning and then campaigning to raise the funding. It appeared easy because the hard work was done before the campaign launched. The founder starts six months before the campaign launches. They researched and built a strategy for the campaign. They then prepared the documents and digital assets for it. Most founders contact ten to twenty investors to check interest in a potential investment. This often tells them the concerns the investor may have about the deal. The founder then mitigates that risk. All of this goes on before the fundraiser begins. It takes seven touches to close a sale, so it takes seven touches to close an investor. Start that engagement before the campaign starts. Once you have enough interest and potential commitments, then launch the fundraise campaign. For some, the fundraiser looks easy. It's not; they just did the work before the campaign began. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.