Startup wisdom: Why resilience is the most underrated metric in startup success
Update: 2025-09-17
Description
Startup wisdom is a new TNW series offering practical lessons from experts who’ve helped build great companies. This week, global traction strategist Nina Aziz Justin — founder of The Resilience Mentor — shares her approach to building resilience. In the startup world, we’re taught to obsess over metrics. Burn rate, CAC, MRR — they dominate the dashboards and drive the decisions. And yes, data matters. But there’s something quietly more essential that rarely gets the same spotlight: resilience. This piece offers a balanced perspective — one that holds space for both sides. While execution metrics are essential for traction and…
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