Why are smart entrepreneurs celebrating the end of de minimis while their competitors panic about margin compression?

The suspension of the de minimis rule has left many e-commerce sellers scrambling to understand new costs and compliance requirements. In this episode of B2B Breakthrough, host Ciara Cristo chats with Steven Selikoff (https://www.linkedin.com/in/stevenselikoff/), founder of Product One (https://product.one/) and author of The Complete Book of Product Design, Development, Manufacturing, and Sales, about navigating the new tariff landscape with a profit-first mindset. Steven breaks down the myths surrounding de minimis changes, reveals how tariffs and duties can actually be tax-deductible, and shares his proven strategies for achieving 9-10x multipliers even in challenging trade conditions. Learn why building a "purple cow" product is your best defense against margin compression and how smart entrepreneurs can turn trade disruption into competitive advantage.

Tune in to learn:

• (00:00 ) The Reality of De Minimis Rule Changes and Business Impact


• (08:10 ) The Biggest Myth: Tariffs and Duties Are Tax Deductible


• (13:26 ) Product One's Focus on Profitable Product Development


• (18:05 ) Alibaba CoCreate Event Advertisement


• (18:42 ) The Purple Cow Strategy: Differentiation for Better Margins


• (25:04 ) Audience Research and the Porsche SUV Success Story


• (29:53 ) Ten Strategies to Combat Tariff Impact


• (34:19 ) 30-Day Action Plan for Tariff Preparation

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• Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri
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• Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey
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Chapters

• (00:00:00 ) - How to Make a Business Profitable
• (00:00:19 ) - B2B Breakthrough: Tariffs & Trade
• (00:01:52 ) - What is De minimis and Is It Affecting E-Commerce
• (00:04:09 ) - What does the shift to D2C for e-commerce sellers
• (00:06:01 ) - What should e-sellers Know About the Compliance Requirement on
• (00:07:48 ) - Importing DDP
• (00:13:33 ) - What Product One Does for Small Business Owners
• (00:17:59 ) - Where AI Sourcing Engines Take You
• (00:18:53 ) - Sourcing at a Better Margin
• (00:25:31 ) - How to Find Your Purple Cow
• (00:29:18 ) - What mistakes are sellers making that can help them combat these?
• (00:30:28 ) - How to Manage Your Tariffs
• (00:34:45 ) - Tariffs: What Businesses Need to Do Now
• (00:37:15 ) - B2B Breakthrough: Accelerating Business Growth