We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.

Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on:

• The challenge of combining two distinct consumer brands - and adapting them for a business audience
• Building an agile and motivated in-house agency team
• Keeping the creative spark alive in a corporate environment
• The secret sauce behind his team's "family-like" culture (spoiler: it involves innovation days and breaking down silos)

Get the inside scoop on balancing short-term wins with long-term brand building, and learn how clear communication keeps this massive creative engine humming.

Whether you're a creative leader, senior marketer, or just curious about the inner workings of big tech creativity, this episode is packed with actionable insights and behind-the-scenes stories you won't want to miss.

Tune in for a dose of inspiration and a glimpse into the inner workings of in-house creative teams in the B2B tech world.

00:00 Welcome to the Change Makers

00:51 Introduction to Virgin Media O2

02:12 The Power of Brand Unification

04:01 Clientele and Market Focus

05:27 Building an In-House Creative Team

07:54 In-House vs. Agency Dynamics

14:10 Maintaining Brand Consistency

17:01 Innovation and Engagement Strategies

23:52 Marketing Team Dynamics

24:47 Innovation Day Activities

27:04 Showcasing Internal Work

31:44 Defining Success for the Team

36:45 Building a Creative Culture

39:39 Challenges and Opportunities in B2B

44:57 Conclusion and Final Thoughts

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