Hey there partnerships people! Welcome back to another episode of Make Them Famous - where you hear from two sides of the partnerships equation.

Today, I am interviewing Jason Anderson, Chief Operating Officer of Andzen - an ecommerce lifecycle marketing agency partnered with JustUno, Klaviyo, Loyalty Lion, and Shopify…

Joining Jason is Derek Booth, Director of Strategic Partnerships at JustUno.

These two are long time user-first partners, but Derek has taken over there account and managed it for about a year now during one of the most important times to maintain close relationships with those great ecommerce partners.

• How their partnership came to be - it’s something not enough teams do in practice


• What tech teams can do to spot more potential partners are in their user-base


• How JustUno incentivizes CS and Sales teams to get more agency-service partner info from the user while on calls


• We hear some of Jason’s favorite partnerships routines and incentives


• What Jason attributes Andzen’s referral frequency success to


• Where do time, product and scalability play into the equation


• Jason gives us a few examples of when second-rate products won their partnership


• How to execute with product-led partnerships strategy


• The power of co-marketing


• Jason’s top 5 incentives to start or keep partners

And just for fun, Jason rates tech partner incentives (outside of product quality):

1. Co-marketing and co-selling


2. Training and certifications


3. Communication


4. In-region support


5. Getting product team members to get on calls with partners


6. Commissions

Resources:

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

‍Partnerhub - for finding and managing your partnerships.