Steve Fretzin is a business development coach dedicated to helping lawyers grow their practices without the discomfort of traditional sales tactics. Through his coaching, books, and in the BE THAT LAWYER podcast, Steve focuses on empowering attorneys to develop sustainable client acquisition strategies and improve time management while maintaining strong client relationships. With over two decades of experience and a passion for teaching, Steve has become a trusted advisor for attorneys aiming to achieve greater success and fulfillment in their legal careers.

In this episode, Philip and Steve Fretzin discuss: 

• Embracing AI with discernment
• Transforming knowledge into action
• Differentiating through unique value
• Leveraging platforms for connection

Lightbulb Moments:

• Artificial intelligence offers immense potential for efficiency and learning, but adopting it responsibly means staying cautious of risks like misinformation and deepfakes.
• AI tools and thoughtful systems can distill vast information into usable insights, helping professionals apply lessons more effectively and with greater impact.
• Success comes from finding a groove, standing out with a distinctive approach, and filling knowledge gaps rather than following the crowd.
• Podcasting and LinkedIn are not only vehicles for sharing ideas but also powerful tools for networking, relationship-building, and business development.

“Every day is sacred. And if I can hang out with you and build a relationship and help you with your practice and help craft something wonderful - that’s part of the legacy I want to leave behind.” - Steve Fretzin

Check out Steve’s Book: https://www.amazon.com/Be-That-Lawyer-Rainmakers-Successful/dp/B0F78HXJHT/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.IRI5fE9tjvAjVmmyIFBYJ2vOQLWkvWmhSZG8nBuJR4Q.MM4OhbzpMEwDxS37vBRKMVDOJdQokyWVasXJ7IXt1y0&qid=1748282337&sr=8-1 

Connect with Steve Fretzin: 

Website: https://fretzin.com/ 

LinkedIn: https://www.linkedin.com/in/stevefretzin/ 

Facebook: https://www.facebook.com/fretzinsteve/ 

Be That Lawyer Podcast: https://fretzin.com/podcast/episodes/ 

X/Twitter: @stevefretzin 

Connect with Philip: 

Website: https://www.fornarolaw.com/ 

Podcast Website: https://lbmpodcast.com/ 

"X": https://x.com/FornaroLaw 

Pinterest: https://www.pinterest.com/philipfornaro/ 

YouTube: https://www.youtube.com/@fornarolaw3002 

LinkedIn: https://www.linkedin.com/in/fornarolaw 

Instagram: https://www.instagram.com/fornarolaw/ 

Facebook: https://www.facebook.com/FornaroLaw 

https://www.facebook.com/philip.fornaro.3/