Steve Martin Global CEO of M&C Saatchi Sport & Entertainment talks all things sports & entertainment
Update: 2020-08-12
Description
In this episode Andrew Nixon and Jonny Madill are joined by guest Steve Martin, the global CEO of world-renowned sports marketing agency M&C Saatchi Sport & Entertainment. As one of the leading figures in the industry for the past 20 years, Steve talks about his recent relocation from London to Australia to launch M&C Saatchi Sport & Entertainment’s new Sydney office and explore other growth opportunities. He also talks about the opportunities for brands and rights holders now that the ‘reset’ button has been pressed, and lessons from lockdown when it comes to using digital to activate creative partnerships. Steve also gives his insight on Tokyo 2021, the empowering online influence of athletes like Marcus Rashford, opportunities for brands within esports, and a host of other takeaways from recent months for the industry. He finishes with a chat with Andrew and Jonny about his emotional ties to Northern Irish and Irish sport, his plans for the future and his favourite sporting autobiographies.
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