In this episode, Jake sits down with David Newman, a National Speaker Association Hall of Fame inductee, author, sales coach, and leadership expert. David shares insights from his new book, Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth. He works with founders, mid-market CEOs, and professional service firms who want to stand out, grow faster, and command their unique category.

David explains the concept of market eminence as the combination of three core building blocks: visibility, respect, and brand preference. He outlines how no one buys products or services they can’t see, so visibility is essential. Respect comes from deeply understanding your target audience’s pains, dreams, and aspirations, making them feel seen and heard. Brand preference is about creating such differentiation and positioning that choosing anyone else feels risky and less trustworthy.

David highlights that while these ideas seem common sense, many businesses struggle to implement them cohesively and authentically. He emphasizes the need for transparency, authenticity, and a willingness to boldly express exactly what you stand for—even if it means turning some people away.

David warns that hiding your true self and your beliefs costs you endless opportunities and clients. Instead, he advocates uncovering and amplifying your authentic voice as a beacon that attracts the right clients, employees, media, and partners.

The conversation also delves into common sales myths, particularly the fear of alienating people. David challenges listeners to embrace the fact that you cannot please everyone and that polarizing your messaging actually strengthens your connection with ideal clients.

David shares examples comparing market segments, analogizing Rolex and Timex buyers, stressing that casting a wide net leads to mediocrity. Instead, finding your distinct voice attracts loyal followers.

Finally, David explains the concept of the “obscurity tax” and how to stop paying it by removing barriers to your authenticity and being fearless in your brand positioning. He encourages listeners to use their unique perspective and life experiences as differentiators.

David Newman’s Market Eminence is now soft-launched digitally with a full launch planned for January 2026, including paperback and audiobook formats. Listeners can access free companion resources at marketeminence.com or visit his flagship site doItMarketing.com for podcasts, blogs, and speaking opportunities.

This episode delivers a strategic playbook for anyone looking to de-commoditize their brand, become the obvious choice in their market, and ultimately own the room.

Check out David's book here: https://www.amazon.com/Market-Eminence-Strategies-Celebrity-Unstoppable-ebook/dp/B0G15LPPP8

And grab your copy of Jake's new book, Own The Room: https://www.amazon.com/dp/B0G4X3SW4B

Follow David: 

https://www.linkedin.com/in/davidjnewman/

https://doitmarketing.com/




Follow Jake:

LinkedIn: https://www.linkedin.com/in/jakestahl/

TikTok: @JakeTheMindMechanic

Podcast: https://thejakestahl.com/podcast/

Book: Own the Room: https://thejakestahl.com/books/

This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.

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