Stop Boring Campaigns: Generating Smarter Marketing Wins w/Guido Nuijten
Description
In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones.
We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact.Â
Plus, Guido shares fresh insights on using offline marketing creatively in a digital world.
🔥 Topics we cover:
00:00 Introductions
06:32 How to build campaigns that actually convert
25:52 Secrets to better marketing-sales collaboration
34:51 Creative offline strategies that modern marketers should steal
If you’re tired of playing it safe and want to stand out (and win), this one's for you.
đź‘‹ Connect with Guido Nuijten on LinkedIn
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