Stop Calling It Open Banking - Ozone API, Katie Hayes on Why FinTech Marketing Language Is Broken
Update: 2025-09-02
Description
Katie Hayes from Ozone API reveals why FinTech marketing language is fundamentally broken and what to do about it.
Key insights:
- Why "open banking" needs a complete rebrand
- The spray & pray mistake burning marketing budgets
- How to market to developers AND commercial teams
- Why regulatory compliance is your competitive advantage
- AI co-pilot strategies that actually work
Katie drops truth bombs about B2B FinTech marketing, work-life balance with twins, and why the FinTech community is surprisingly collaborative.
Connectwith Katie: LinkedIn: https://www.linkedin.com/in/katiejayhayes/
Ozone API: https://ozoneapi.com
Connectwith Macloud:
LinkedIn: https://www.linkedin.com/in/macloudmoyo/
Agency: https://humbleroots.agency
Monthly conversations with B2B marketing leaders who are actually moving the needle.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
