Stop Fixing Your Client Communication Last
Update: 2025-12-23
Description
In 2026, I want you to stop fixing your emails last—because it’s costing you money.
The last two case study episodes of this podcast prove it.
In this episode, I break down why “broken workflows” are usually a communication problem, not a tech problem, why client communication has to come before workflows, and what finally clicked for me after recording those two case studies.
There’s a shift coming to Email Like You Mean It in 2026—and this episode explains why.
👉 If this hits, you’ll want to mark February 2–6 on your calendar 🎉
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![Personalizing the Client Communication Experience with Geneviève Masioni [Email Like You Mean It Case Study]](https://s3.castbox.fm/04/c7/a3/bb80e323a22e9fcee84da0e5200bb615ce_scaled_v1_400.jpg "Personalizing the Client Communication Experience with Geneviève Masioni [Email Like You Mean It Case Study]")
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