Stop Sending Generic Emails: Email Marketing for the K–12 Buying Cycle
Description
In this episode of All Things Marketing and Education, Elana chats with Kelly Cline, a former educator turned EdTech copywriter and email marketing strategist. With over a decade of experience in the classroom, Kelly brings a rare, grounded perspective to email strategy rooted in both deep empathy for educators and real-world ROI.
Whether you're building your first email list or trying to breathe life into your 10th nurture sequence, this conversation will help you sharpen your messaging, find your voice, and cut through the inbox noise.
What You’ll Learn:
- Why email is still the highest-ROI channel—and how EdTech brands can use it effectively
- Common messaging mistakes in EdTech (and how to fix them)
- How to build a brand voice that’s strategic, human, and distinctly you
- Low-lift ways to grow your list (even without a big team or budget)
- What metrics actually matter—and what to watch for beyond open rates
- Copy tips that boost engagement, including subject line tweaks, button CTAs, and storytelling flow
Why It Matters
Too many EdTech brands rely on email tactics built for other industries. Kelly offers a refreshingly nuanced take that centers educators, honors the buying cycle, and turns email into a true relationship-builder—not just a megaphone.
Spoiler: When she’s not writing high-converting emails, Kelly’s taking cold plunges in Copenhagen—yep, winter bathing is part of her creative process.
Visit our website for the rest of the show notes.
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