Storytelling Is the Future of Cannabis IR ft Jesse Redmond
Description
What if the most powerful investor pitch wasn’t a deck or a breakdown of earnings—but a story?
Now, the idea of seeds in the ground to thriving plants is a tangible experience—one that finally captures the real narrative. Because in cannabis, the financials don’t always tell the full story.
This week, we sit down with Jesse Redmond, Head of Investor Relations and Business Development at LEEF Brands, to explore:
- Inside the Glasshouse x LEEF MSA and what it means for scale
- How LEEF is building for long-term growth with a focused extraction-first strategy
- Why the industry needs to pause, reflect, and reset expectations
- Why the recent exit of analysts and media might be a bullish contrarian signal for cannabis
Chapters
00:00 Introduction and New Role Overview
02:58 Investor Relations and Storytelling in Cannabis
06:02 The Importance of Authentic Content Creation
09:00 Challenges in Modern Content Creation
12:09 The Role of Honesty in Storytelling
14:53 Linking Different Areas of Leaf's Business
18:03 Strategic Partnerships and Supply Chain Agreements
27:10 Strengthening Supply Chains and Resource Allocation
28:53 The Importance of Clean Material in Extraction
30:11 Navigating the Complexities of Cannabis Regulations
31:07 Partnership Dynamics and Strategic Growth
33:13 Expanding into New Markets: The New York Strategy
36:29 Challenges in the Cannabis Industry: Growth and Survival
39:18 The Future of Cannabis: Political Progress and Growth Opportunities
49:09 Long-Term Perspectives: Investing in Cannabis
52:37 Connecting with Leaf Brands and Future Outlook
Guest Links
- https://www.linkedin.com/in/jesseredmond/
- https://x.com/jesseredmond
- https://www.linkedin.com/company/leef-brands-inc/
- https://leefbrands.com/
- https://www.instagram.com/leefbrands/
Our Links
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime is a top 10 Cannabis Podcast
The Dime has a New Website. Shhhh its not finished.
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
United States
