Strategic Planning - Not Just "a thing", but 2 Things.
Update: 2025-10-23
Description
Are you looking for a Third Growth Option ℠ ?
We unpack why strategic planning fails, when leaders confuse the destination with the plan — and how a bold North Star fuels execution.
Key Takeaways:
- AVOID thinking too small (seeing goals as “Finish Lines”)
- INSTEAD, think bigger: set goals as your “North Star”.
- SUMMIT VISION – from 3 lenses (marketing, ops, finance)
- TRANSFORMATIVE PERSPECTIVE from the peak
- “Attainable” goals provide short-term reward, but don’t inspire much
- BHAG thinking (combined with well-sequenced quick wins) creates real momentum
- Commit to one system of executing the plan: EOS, OKRs, OGSM, our 1-2-3 Growth Process, etc.
- THE ULTIMATE TRAP: the crime of low aim
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
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