DiscoverThe StackStrategy over Tech with Chris Walker, CEO of Refine Labs
Strategy over Tech with Chris Walker, CEO of Refine Labs

Strategy over Tech with Chris Walker, CEO of Refine Labs

Update: 2022-09-21
Share

Description

The tech stack is essential to any business in our modern age, but just introducing tools to your workflow isn’t going to immediately solve problems. Your tech stack is only as good as the strategy to implement it.

Chris Walker is the CEO of Refine Labs, a go-to market strategy firm that works with B2B SaaS companies to drive their demand engine. Chris thinks that too often people assume their tools are broken when really their strategy just sucks. 


Main Takeaways:

  • Why strategy is key and how to improve yours
  • How to avoid the common failure of gathering biased data from your customers
  • How to use dashboards to track success


Dan’s Top Tools:


Comments 
In Channel
How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing

How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing

2024-03-1231:16

B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)

B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)

2024-02-2740:12

Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas

Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas

2024-02-1943:34

Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa

Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa

2024-02-1237:31

Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)

Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)

2024-02-0640:08

DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle

DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle

2024-01-3039:05

Drive D2C Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner, CMO of Quontic Bank

Drive D2C Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner, CMO of Quontic Bank

2024-01-2239:43

Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Ngyuen

Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Ngyuen

2024-01-1639:35

How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell, VP of Marketing at Workshop

How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell, VP of Marketing at Workshop

2024-01-0933:02

Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens, CMO at Airmeet

Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens, CMO at Airmeet

2023-12-1237:06

Drive Revenue by Maximizing Exposure and B2B Touchpoint Value with Juliette Kopecky, CMO of LinkSquares

Drive Revenue by Maximizing Exposure and B2B Touchpoint Value with Juliette Kopecky, CMO of LinkSquares

2023-12-0430:40

Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim, VP of Marketing at Tessian

Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim, VP of Marketing at Tessian

2023-11-2730:29

Mastering B2B Engagement: Hyper-Personalization and Multi-threading with Mariana Cogan of People.ai

Mastering B2B Engagement: Hyper-Personalization and Multi-threading with Mariana Cogan of People.ai

2023-11-2038:09

Playbook for Scaling Real-Time Personalization with Mario D’Agostino, VP at FanDuel

Playbook for Scaling Real-Time Personalization with Mario D’Agostino, VP at FanDuel

2023-11-0634:15

RevOps: A Genuine Force or Rebranded SalesOps? With Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed) and Deven Pearson (McGaw)

RevOps: A Genuine Force or Rebranded SalesOps? With Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed) and Deven Pearson (McGaw)

2023-10-2440:11

How to Build Your Marketing Stack in 2023 with Jon Miller, CMO of Demandbase and Adam Greco, Product evangelist for Amplitude

How to Build Your Marketing Stack in 2023 with Jon Miller, CMO of Demandbase and Adam Greco, Product evangelist for Amplitude

2022-12-2145:52

Happy Holidays! We're taking a break.

Happy Holidays! We're taking a break.

2022-11-3002:36

How Partnerships Saved HubSpot with Scott Brinker, VP of Platform and Ecosystem

How Partnerships Saved HubSpot with Scott Brinker, VP of Platform and Ecosystem

2022-11-2336:49

Leveraging B2B community for next-level growth with Jack Foster, VP of Marketing at WorkRamp

Leveraging B2B community for next-level growth with Jack Foster, VP of Marketing at WorkRamp

2022-11-1633:50

Innovation at the "Leading Edge" of D2C and B2B with David Zucker, CMO of Purdue Farms

Innovation at the "Leading Edge" of D2C and B2B with David Zucker, CMO of Purdue Farms

2022-11-0939:42

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Strategy over Tech with Chris Walker, CEO of Refine Labs

Strategy over Tech with Chris Walker, CEO of Refine Labs