In this episode of Dawn's Dirt, I sit down with ranch mama and Sales Mama School founder, Sausha Davis, to talk about what it really looks like to build a business when you've got kids, cows and a whole lot of chaos. We get into her leap from a miserable six-figure corporate job into coaching, how she structures her days on the ranch so she doesn't burn out, and why she believes every woman can create her own income stream—whether that's beef boxes, horses, or farm to table sales. Sausha breaks down her "people before profit" approach to sales, the four buyer personalities every farmer and maker needs to know, and why proof of concept matters more than perfect logos or pretty branding. If you're a farm girl, homesteader or side-hustling mama who's sick of waiting for permission, this episode will light a fire under your butt in the best way.

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Episode Highlights: women in agriculture, ranch mom entrepreneur, farm to table business, women in farming, rural business coaching, sales coaching for farmers, ranch life motherhood, homestead business tips, buyer personality types, small farm marketing, online business for moms, farm to consumer sales, mindset for women entrepreneurs, building confidence in business, sustainable ranching business strategies

Takeaways: 

• Your energy and routines set the tone for your whole farm and business
• Kids watching you work is a gift, not a problem
• Entrepreneurship is available to every woman in some form
• You are the catalyst for change in your life
• Selling gets easier when you understand different buyer personalities
• Proof of concept matters more than perfect branding at the start
• People before profit naturally creates more profit over time
  
  

 

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Links & Resources Mentioned

 

Sausha's Instagram | https://www.instagram.com/salesmamaschool 

Sausha's Website | https://salesmama.biz/ 

Sausha's YouTube | https://www.youtube.com/@salesmamaschool 

The Sales Mama Podcast | https://open.spotify.com/show/3kzoSWTu2sVbZDPSVD9Lfj?si=4284f21abbe846d5&nd=1&dlsi=fa2ec505bf054611

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Want to turn your homestead into more than just a hobby? I've been there. As a former farmer, I built a profitable business from my land, selling out at local markets, preserving food through canning, and earning hundreds of thousands of dollars from what I grew and raised. Now, I help others do the same. Whether it's garden coaching, raising animals, selling eggs, or turning your harvest into income through canning, I'll show you practical ways to bring real value from your homestead. Let's talk about your goals and how we can make your land work for you. Book a free call today using the link below, let's get started!

Book Your FREE Call Today! 

 

Visit Dawn's Website | https://www.dawnsdirt.ca/ 

 

Dawn Dirt's Instagram |  https://www.instagram.com/dawns_dirt/

 

Dawn's Dirt Podcast Instagram | https://www.instagram.com/dawnsdirtpodcast/ 

 

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