In this episode, David and Síoda are joined by guest Cathal Kennedy, a third-year Business Studies student specialising in Marketing.

Cathal has been collaborating closely with our hosts as a co-op student in Digital Skills development. His expertise in marketing has made him a vital member of the team.

Cathal delves into his remarkable work in this field and discusses the Generative AI tools he utilises across various platforms. He introduces us to Adobe Firefly and elaborates on how he employs these tools to generate ideas for visual and creative projects. Cathal also shares valuable hints and tips on crafting prompts to achieve the desired outcomes.

Cathal embarked on an Erasmus exchange in Northern Arizona, USA. He offers us unique insights into the perceptions of Generative AI across the Atlantic.

From a marketing perspective, Cathal explores some of the risks associated with Generative AI in the graphic design sector. He highlights potential issues such as copyright concerns, the dilution of creative authenticity, and ethical considerations. Cathal also addresses the challenges of maintaining brand consistency and navigating the complexities of integrating AI-generated content with traditional design processes.

Interestingly, Cathal also explores how Generative AI can be utilised to support athletes. He delves into applications such as personalised training programmes, performance analysis, and the optimisation of sports strategies through AI technology.

Join us for another compelling episode highlighting the University of Limerick's students and their innovative use of Generative AI tools!

This episode is produced by the KBS Digital Hub-Grzegorz Rogala