Student Voices of the Hill Country: A Schreiner Student Pod Series – Episode 4: Skip It or Play It: Understanding the Power of Influencer Advertising
Description
Welcome to a special production of the Hill Country Podcast, which is a 12-part series collaboration with the communicators of tomorrow from right here in the Texas Hill Country. The Hill Country Podcast and the Texas Hill Country Podcast Network have partnered with the talented students from Dr. Adolfo Mora’s Communications class at Schreiner University to turn the microphone over to them. Join us each episode as these fresh voices explore critical topics, challenge modern ideas, and provide their unique perspectives on the world of communication.
In this episode of 'Would You Skip It,' hosts Pilar and Brianna delve into the captivating world of social media and influencer advertising. They explore how parasocial relationships—one-sided bonds formed between audiences and influencers—impact purchasing decisions. The episode breaks down three key aspects: perceived intimacy, authenticity, and emotional investment, using examples like Emma Chamberlain, Mr. Beast, and Selena Gomez. The discussion aims to unravel why influencer ads often feel more genuine and effective compared to traditional advertisements. By understanding these dynamics, listeners can better navigate the digital marketing landscape and make more informed choices.
Key highlights:
- Understanding Parasocial Relationships
- Perceived Intimacy in Influencer Marketing
- Authenticity and Trust in Influencer Ads
- Emotional Investment and Influencer Loyalty
- Future of Influencer Advertising
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