Subnet Session with Tom and Will Blears from Bitcast: SN93
Update: 2025-08-05
Description
In this episode, we sit down with Tom and Will, the co-founders (and brothers) behind Bitcast - the Bittensor subnet that's turning content creators into miners.
Instead of hashing or training models, Bitcast miners create YouTube videos based on sponsored briefs. Brands set the agenda, creators compete for watch time, and the best-performing videos earn alpha.
We dig into how the system works, who the creators are, how briefs are scored, and what safeguards are in place against low-quality or AI-spammy content. We also explore:
- The economics of content-as-mining
- Multilingual creator campaigns validated by LLMs
- Why their clients (like Chutes) are getting 1,000+ hours of watch time within days
- How podcast ad reads are now being monetised via pre-rolls
- The roadmap for fiat payments, better creator onboarding, and cross-chain briefs
Tom and Will also drop hints about their agency model, how non-Bittensor brands might use Bitcast in the future, and why they believe they're disrupting $10K/month content retainers.
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