DiscoverSubscription Stories: True Tales from the TrenchesSubscription Models and Innovation with Columbia’s Rita McGrath
Subscription Models and Innovation with Columbia’s Rita McGrath

Subscription Models and Innovation with Columbia’s Rita McGrath

Update: 2023-08-30
Share

Description

 To launch a successful subscription business, you need to think like an innovator. But what does that really mean?


Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.


In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.


 


Other links and resources mentioned:



 



 
Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Subscription Models and Innovation with Columbia’s Rita McGrath

Subscription Models and Innovation with Columbia’s Rita McGrath

Robbie Kellman Baxter

We and our partners use cookies to personalize your experience, to show you ads based on your interests, and for measurement and analytics purposes. By using our website and our services, you agree to our use of cookies as described in our Cookie Policy.