DiscoverSubscription Stories: True Tales from the TrenchesSubscription Pricing for Value with Mark Stiving
Subscription Pricing for Value with Mark Stiving

Subscription Pricing for Value with Mark Stiving

Update: 2023-08-16
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Description

Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.


In this conversation, we talk about:



  • The difference between a ‘Will I’ decision, and a ‘Which one’ decision.

  • How to raise prices.

  • Why so many product prices end in nine.


 


Other links and resources mentioned:



 


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Subscription Pricing for Value with Mark Stiving

Subscription Pricing for Value with Mark Stiving

Robbie Kellman Baxter

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