I get talking with Allister Worrall who operates the family business, Worralls. With over 100 years in the distribution business.

So what exactly is it like leading a premium distribution business like Worralls? How do they decide which products to launch and what is the relationship like with brands?

Do you run a bike shop? Want to know the best ways a company like Worralls can support you? Or curious to know what makes a successful retail shop?

What is Pedaling Podcast?

Im John, I created Pedaling Podcast as a way to document the cycling stories as I cycle all the way from Auckland, New Zealand to London, United Kingdom.

I became interested in the industry almost recently, when I spent a brief period working in Auckland’s oldest bike shop called T Whites. I mulled over this idea of collecting the stories, politics, business and social side of the cycling industry.

I run everything either through the website, http://www.pedalingpodcast.com or via my Instagram https://www.instagram.com/pedalingpodcast

If you have any feedback on my journey home, the show itself or recommend anyone I should speak to on the journey, follow the above links and get in touch.