Sugar-Free Wine: Exposing the Marketing Myth
Description
Meg and Mel tackle misleading wine marketing claims, exposing a company that touts "zero-sugar wine" as revolutionary when most dry wines already contain negligible sugar levels. They investigate a suspicious endorsement from a non-existent Master of Wine and taste-test the underwhelming products.
• Most dry wines already contain minimal sugar (around 0.5g per litre or less)
• The fermentation process naturally converts grape sugars into alcohol
• Laboratory testing confirmed the "zero-sugar" wines contained typical residual sugar levels
• The company's advertisements quote "Judith Smalls," a Master of Wine who doesn't exist
• The hosts found the wines extremely acidic and unpleasant despite premium pricing
• When questioned on social media about their claims, the company deleted comments
• Low-alcohol wines achieve their status through earlier grape picking, often sacrificing flavour
• Marketing terms like "clean," "natural," and "zero-sugar" are often misleading in the wine industry
• Higher quality wines focus on balance and flavour, not dubious health claims
Find out who Judith is! If you've encountered similar misleading wine marketing, we'd love to hear about it.
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