Ever feel like you're writing blog posts into the void? Like you're creating all this content but nobody's actually searching for it? We've been there, and we have the solution.

Today we're diving deep into our absolute favorite keyword research tool that has completely transformed how we approach SEO and content creation. This isn't just another "SEO is important" conversation – this is the actual tool we use every single day to figure out what our ideal clients are typing into Google.

You know how we're always telling you to blog consistently and target specific keywords? Well, this one browser plugin is literally the linchpin that makes all of that strategy work. It's how we know what's actually worth writing about versus what sounds good in theory but gets zero searches.

What you'll learn in this episode:

• The $27/year tool that tells you exactly what people are searching for in your area
• How to spot trending keywords and seasonal opportunities (hello, Santa photos!)
• Why your competitor's backlinks are pure gold for your SEO strategy
• The difference between keywords worth a full blog post vs. secondary keywords
• How to research an entire year's worth of content in just one hour

This tool has saved us countless hours of guessing what to write about and helped us focus our efforts on content that actually drives traffic and bookings.

Resources Mentioned:

• Keywords Everywhere Browser Plugin: https://keywordseverywhere.com
• Melissa's Keyword Research 101 Course: https://pictureperfectrankings.com
• Google Search Console (free SEO tracking)
• Moz backlink database

Your Next Steps:

• Work with Melissa: https://pictureperfectrankings.com
• SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit
• 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas
• Connect on Social: https://www.instagram.com/pictureperfectrankings
• Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
• Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
• Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel
• Connect on Social: https://www.instagram.com/alisonbellphotog