SuperRare, the digital art platform, is one of the few mainstream success stories of web3. It’s known for selling premium NFTs, has well-known customers like Snoop Dog, scored partnerships with luxury brands like Gucci, and generated over $250 million in marketplace revenue.

All that came from a curation model that exclusively allowed the company’s hand-picked artists to list their work on the platform. Now, as it transitions to a DAO, its community is taking on the role of curator and keeping ALL of the marketplace’s revenue.

Why did it turn itself over to its community? That’s what I asked John Crain, SuperRare’s cofounder.