Today, we're diving into the fascinating world of engagement with Rich Carr, BCiD, a renowned learning scientist and CEO of Brain-centric. Rich has an impressive background in marketing, education, and media, having worked with major companies like Nike and Clear Channel Communications. In his insightful book, Surprised: The Science & Art of Engagement, he explores the neuroscience behind engagement and reveals how the element of surprise can create meaningful and lasting connections. 

By blending cognitive science with practical strategies, Rich provides readers with tools to enhance attention and motivation in various scenarios, from one-on-one conversations to team workshops. His engaging storytelling style makes complex concepts relatable and memorable, making this book a valuable resource for educators, marketers, leaders, and anyone looking to improve their communication skills. 

Join us as we unpack the key insights from Rich's work and learn how to master the art of engagement in our personal and professional lives.

Connect with Rich Carr on his website or by typing 'Rich Carr Brain' into your favorite search engine.

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