Surviving the Comms Crunch: Lessons in Strategic Positioning
Update: 2025-01-16
Description
Why it matters: Communications professionals are struggling to keep their seats at the table in a challenging job market. Becca Chambers, a comms exec with a flair for straight talk, joins WordBirds to explore why comms teams are being cut and how they can shift from "cost center" to "business driver."
Key takeaways:
- Post-pandemic priorities have deprioritized brand and engagement efforts.
- Communicators need to tie their work to outcomes, not outputs.
- Building alignment internally is critical to long-term success.
Becca’s advice: Show your value by speaking the language of business and proving how comms impacts the bottom line.
Listen for: Insights into surviving this comms job market and building a personal brand that stands out, like Becca’s viral LinkedIn strategy that took her from 4k to 40k followers in 12 months.
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