In this episode of Self StartHER, I’m chatting with Kate Assaraf, the brilliant founder of DIP—a sustainable hair-care brand that’s shaking up the beauty industry (in the best way possible). Kate shares how she went from crunching numbers as an economics and math major to creating high-performance, eco-friendly products that make sustainability fun, approachable, and totally doable—especially for moms juggling family and business life.

We dive into what it really takes to build a purpose-driven business, how community and word-of-mouth helped her brand grow, and why staying true to your values can fuel both personal and professional success. Kate also opens up about the story behind the name DIP (hint: it’s more personal than you’d think!) and how she balances entrepreneurship with motherhood—because yes, you can do both.

If you’ve ever wondered how to build a sustainable business, create a brand that stands out, or simply stay grounded while growing your dream, this episode is for you.

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