Sustainable Luxury: The A'Aru Experience
Description
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In this episode, Kelly Forbes, founder of A'Aru, joins host Luke Beastall to discuss the evolving landscape of luxury travel. Kelly shares her journey from a traditional luxury travel agent to a pioneer in purpose-driven travel experiences. She emphasises the importance of aligning travel with personal values and the impact of sustainable practices in the industry.
- Kelly Forbes is reframing luxury travel with a focus on purpose and values.
- A'Aru, founded by Kelly, emphasises sustainable and meaningful travel experiences.
- Kelly's journey from a traditional travel agent to a purpose-driven entrepreneur.
- The importance of aligning travel experiences with personal values.
- Sustainable practices are becoming integral to the luxury travel industry.
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