DiscoverHarbert PodcastSweet times in the bitters business: Christa Cotton
Sweet times in the bitters business: Christa Cotton

Sweet times in the bitters business: Christa Cotton

Update: 2023-01-17
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Christa Cotton, CEO of El Guapo, caught the entrepreneurial bug early from her family’s business endeavors. Her company’s bitters are sold across the country, but because they are non-alcoholic, she can distribute them without having to deal with varying state alcohol laws. That’s a key ingredient in her recipe for success.

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Sweet times in the bitters business: Christa Cotton

Sweet times in the bitters business: Christa Cotton

The Harbert College of Business