Sweetgreen Sells Automation Tech, Aims for Profitability
Update: 2025-11-12
Description
Sweetgreen, the once-revolutionary salad chain, faces financial turmoil with millions in losses and a significant drop in customer foot traffic. Despite its initial success, the company has struggled to turn a profit, leading to a major strategic shift. Sweetgreen sold Spyce, a robotic kitchen technology company, to virtual food hall company Wonder for $186.4 million. This move aims to help Sweetgreen achieve greater scale, lower operating costs, and strengthen its financial foundation. Despite the sale, Sweetgreen still plans to expand to 1,000 locations by 2030, but with only one-third of its current locations meeting performance standards, the road ahead remains challenging.
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