In this episode of the Team Business podcast, host Mike Fusco interviews April Enriquez, an award-winning public relations and brand messaging expert, and WordPop Public Relations founder. April will help you clarify your message so clients can more easily discover, trust, and choose you. A 12-year PR veteran and StoryBrand Certified Guide, April teach companies how to communicate their value to the press and the public.

Episode Highlights:

• April explains how she drinks her coffee and why the mornings are her favorite time of day. (4:44 )
  


• April talks about how the most important thing she learned was to take the time to readjust now and again. (5:26 )
  


• April shares that she has always been an entrepreneur. (7:05 )
  


• April elaborates on her background and how she started in the public relations field. (9:17 )
  


• April shares a few things she cannot live without. (10:55 )
  


• April explains that her main responsibility in public relations is to connect the business with its target audience. (13:00 )
  


• April discusses how working with technology instead of against it is one of the challenges that her industry will be facing in a couple of years. (14:31 )
  


• April believes that helping your team to unveil their innate strengths, and plugging those strengths into the company is what makes a great leader. (17:53 )
  


• April shares that she has currently migrated to Google Drive for most of the tasks she is doing. (24:35 )
  


• April shares her appreciation for the way her daughter is at this stage in her life. (27:27 )
  

Key Quotes:

• "I think that we started our companies with a clear vision, and we're in alignment with what we want to build, and we're in alignment with ourselves, and then you can get into this cycle of grinding it out." - April Enriquez


• "I think we should work with technology and not against it. There's the human touch, which is undeniable, and so I think there's always going to be space for both." - April Enriquez


• "There was a point where people wanted to get flowery and creative with messaging, which is okay, but so much so that you lose the audience." - April Enriquez

Resources Mentioned: 

• 
  April Enriquez LinkedIn


• WordPop Public Relations


• Fusco & Orsini Insurance Services


• 
  Mike Fusco LinkedIn