Get ready to lace up, because this week on Tall Boy Radio, Beans and Gaz are diving deep into the fascinating world of sneaker culture, and they've brought in the perfect guest to guide them: Matty Frates, host of the insightful Fire Footwear podcast!

From the high-stakes world of the resale market to the nostalgic buzz of reissues and the enduring appeal of the classics, no stone (or sole!) is left unturned. Matty shares his expert perspective on what drives the hype, the challenges faced by collectors, and the ever-shifting landscape of sneaker commerce.

But it's not just about what's hot right now. The trio gets into a spirited discussion about the surprising resurgence of Reebok, spurred on by none other than Shaquille O'Neal. They ponder how a brand can reclaim its past glory and what it means for the future of iconic silhouettes.

Looking ahead, Beans, Gaz, and Matty explore the exciting and sometimes unsettling predictions for sneaker design. How will the changing face of media consumption – from TikTok trends to immersive digital experiences – influence the aesthetics and functionality of the kicks we wear? And could 3D printing revolutionize how we get our hands on our grails, or even allow for hyper-customized footwear that's truly one-of-a-kind?

This episode is packed with passion, informed opinions, and plenty of laughs. Whether you're a seasoned sneakerhead or just curious about the culture, tune in to hear Beans, Gaz, and Matty Frates break down the past, present, and future of footwear!

Find Fire Footwear on YouTube

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