TD317: Focusing On Your Customer Is The Best Strategy with Rick Smith
Update: 2019-07-08
Description
Dan interviews Rick Smith, Founder and CEO of Axon and author of “The End of Killing” a book with his manifesto of how he is going to make the bullet obsolete. Dive in as they talk about how making shortcuts to make money almost made him shut his business down, and how being customer centric and customer driven turned out to be the best strategy implemented to expanded his base and make it more diversified.
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