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“When you start out, you wanna understand who your customers are and what problems they face and what they need from you as a service provider and then create content around that.”

In episode 109 of #TDLS, I sat down with Kevin Indig. Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat.


Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian.


Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +10,000 subscribers.


He co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about, and has spoken in front of thousands of people at conferences around the globe.


In this episode we talked about:

- His awesome stories from ground up
- How he was able to start on SEO at the age of 16 and then build a profitable brand and business
- Actionable insights on how to start the right way in product-led growth
- Step by step secrets on starting your SEO strategy for your startup
- Practicable advice on navigating challenges as a content marketing professional
- Practical strategies on how to create contents that converts using his own organic growth strategies
- Interesting thoughts that’s we really needed to ponder about AI + Content
- And much much more…


Books Recommendations from Kevin:
- Million Dollar Consulting by Alan Weiss
- Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland
- Mastery Book by Robert Greene


You can get more value from Kevin by subscribing on growth-memo.com and by visiting kevin-indig.com. If you found this episode helpful, please let Kevin know by following him elsewhere @kevinindig.


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