TEA 37: How We Run Promos Without Hurting Brand Equity
Description
Running sales promotions is critical to any ecommerce business. It creates cash injection & helps nudge those “almost-buyers” into “actual buyers."
But do them TOO OFTEN, and you’ll hurt your brand equity.
Do them TOO INFREQUENTLY, and you’ll miss out on enormous revenue months.
In this episode, I will cover:
- Why To Run Them & How Often (Without Hurting Your Brand Equity)
- Types Of Sales Promotions You Can Run
- How We Structure Marketing Efforts Around Them
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- Josh
(The Ecommerce Alley, Founder)
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