Ian Ayers spoke at TEDxYale. The event, held on February 23, 2013 explored the theme "Solve for y." The speakers were challenged to explain their unique "y," the key ingredient to their work and inspiration, and describe "why" it is significant. More than any other variable, "y" also represents the speakers' common ground, Yale.

Ian Ayres is a lawyer and an economist. He is the William K. Townsend Professor at Yale Law School, the Anne Urowsky Professorial Fellow in Law, and a Professor at Yale's School of Management. (Ayres Resume) Professor Ayres has been a columnist for Forbes magazine, a commentator on public radio's Marketplace, and a contributor to the New York Times' Freakonomics Blog. His research has been featured on PrimeTime Live, Oprah and Good Morning America and in Time and Vogue magazines. Ian has published 11 books (including the New York Times best-seller, Super Crunchers) and over 100 articles on a wide range of topics. His latest book is Carrots and Sticks: Unlock the Power of Incentives to Get Things Done. In 2010, he also published Lifecyle Investing (with Barry Nalebuff). Ian is a co-founder of stickK.com, a web site that helps you stick to your goals.