DiscoverThe Expertise IncubatorTEI 1-07: What should you publish about?
TEI 1-07: What should you publish about?

TEI 1-07: What should you publish about?

Update: 2018-12-16
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What should you publish about?

I want you to hit the wall during the 3-month daily publication challenge so you can discover what’s beyond it, so that should guide the decision about what to publish.


  • Teach what you know how to do

  • Explain why things work or don't work

  • Mitigate risk

  • Contextualize risk with the benefit, alternative approaches, or cost of doing nothing

  • Uncover second-order consequences

  • Localize "foreign" examples

  • Reduce fear

  • Inspire

  • Connect

  • Explain/demonstrate others' successes

  • Deliver tough love

  • Simplify the complex 

    • Make the monolithic (and therefore overwhelming) more granular (and therefore more approachable)

    • Remind where the starting point is

    • Identify the 80/20 leverage points

    • Distinguish between the necessary and the optional



  • Deliver a laugh

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TEI 1-07: What should you publish about?

TEI 1-07: What should you publish about?

Philip Morgan