The best webinar platforms reach your audience everywhere with Casey Zeman 

• The whole premise of our products is that we want to help people sell better, leveraging webinar experiences.


• You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time.


• A webinar can have much higher results than a pre-polished, what is considered a perfect webinar, or a really well-scripted webinar.

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In Todays Podcast Episode We Discuss The Best Webinar Platforms, Webinar Software, And The Growth Of Online Webinar Platform Functionality.

Webinar platforms can be used as a funnel to reach your audience. Create authority before the webinar starts. Share content like a testimonial video.

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Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today my guest in studio is Casey Zeman. He is the founder and CEO of a popular webinar platform called EasyWebinar. It’s a software that has both live and automated webinars. With over 13,000 customers, Casey has figured out what works and what doesn’t in the way of webinars, live broadcasts, and videos for engagement, and how to sell better and engage stronger with your audience and your customers. 

On average, his clients are generating 10 to $20,000 a day or 300 to $600,000 per month in recurring revenue. Casey’s superpower is providing sales and scalability systems to business owners so they can work less on creating and more on impacting and making more money. He has consulted to companies such as Harper Collins, Estee Lauder, and Dell on video marketing strategies and lead nurture funnels using webinars. He’s built his own multimillion-dollar software company, info product company through the power of live video and webinars. 

He’s passionate about bringing these same strategies to your business and mine. Casey is also the best-selling author of a book called Build Your Audience With Live Video, and the creator of TribeMinded Systems, which combines the smart art of automation and engagement to scale a business. So I’d like you to join me in welcoming Casey Zeman to the Real Marketing Real Fast Podcast today. Well, hey, Casey. Super excited to have you on the show today. So welcome to the Real Marketing Real Fast Podcast.  

Casey: Thank you, Doug. Thanks for having me. 

Doug: I’m super excited to learn more about you, your platform, and how you’re helping your clients grow their business, generate leads, and increase their sales. Do you want to just give us an overview of your role and what you guys do and how you serve your clients? 

Casey: Yeah. I’m the founder of a webinar platform, EasyWebinar, and we have a couple of other software platforms that are going to be rolling out soon. The whole premise of our products is that we want to help people sell better, leveraging webinar experiences. EasyWebinar was designed to be a holistic webinar platform that does live webinars. And then going beyond live webinars into like-live experiences, and also what we consider evergreen webinars, which are webinars that can run 24/7 without you being there, basically just leveraging your best show and across multiple time zones so that no matter where someone is in the world, they can watch it and experience it in a real-time effect, and then take action and get to know you without you always having to be there running a live webinar.

So yeah, that’s what we do for our customers. A lot of our customers are our course creators. Many of them are coaches and consultants. We also have service providers that use our system as well. Anyone who basically is trying to position, and know, like, and trust to sell their programs and their products, those are the type of people that come in and leverage our system. They may start with a live webinar and then move to create an automated webinar, or some just jump straight into creating an automated webinar, leveraging like paid traffic, let’s say. And they create what are considered sales funnels, but leveraging webinars as the sales funnel, in that regard.  

Doug: Let’s start at the beginning. You’re saying you’ve got a lot of people that are course creators.

Casey: Yeah.

Doug: Is there like a case study, an example you can walk us through just so we get a really clear picture of what this looks like for the marketer?

Casey: Yeah. We have multiple customers, but let’s say we have Alanna Kaivalya who created a course on, I think it was… I’m not sure where she created the course, whether it was Kajabi or Teachable. I think it was Teachable because she’s also a Teachable customer. She was trying to market that course. It was a yoga certification program, and she was having a really tough time until she came in and built a webinar with our system that was basically a sales experience. At the end of the webinar, she pitched a product, her yoga certification program. It was basically a $1,500 program.

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SHARE THIS POST: THE BEST WEBINAR PLATFORMS REACH YOUR AUDIENCE EVERYWHERE

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In Todays Podcast Episode We Discuss The Best Webinar Platforms, Webinar Software, And The Growth Of Online Webinar Platform Functionality.

Webinar platforms can be used as a funnel to reach your audience. Create authority before the webinar starts. Share content like a testimonial video.

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But people entered into the webinar experience where she was giving free wonderful value, and she was also building know, like, and trust, and she was taking them through different points of understanding their pain and the solution to their pain. And then, obviously, on the webinar, she pitched her product and program and she made sales. So she was driving traffic from Facebook to a… Actually, hers was an automated webinar that she was running. 

They registered for the webinar on an EasyWebinar page. They then came to a thank you page where she told them about what the webinar was going to be about. She actually gave them a free gift, which was like a free meditation class right then and there on the thank you page before the webinar started. Then she sent out maybe three or four nurture emails prior to the webinars starting. And then people had joined the webinar. She gave that 45-minute to an hour workshop where she positioned who she was, why she was there to help them. She provided value, value, value, value.  

Then she let them know there was an opportunity to join her program. By that time when someone comes through, they were ready to take action and they bought her program. She started using our system. At first, she was doing about 10,000 a month in sales, leveraging Facebook, and our platform. I remember coaching her on a couple of things. Only a few months later she was doing 30, bumped it up to 50. And then, at one point, I talked to her and she was at 100,000 a month in using EasyWebinar as the sales tool, as her sales system basically for selling her program. 

So, as a product creator, the things that you hope to work, like, well, you’re maybe just taking them into a VSL or a sales page or things like that, oftentimes they don’t have the same impact or they don’t have the same level of value that inviting someone to a webinar and they show up if they show up to the webinar… You can see a level of commitment when someone shows up to a webinar, whereas someone just comes, they opt into a freebie, and then go to a sales video, they can leave at any time. So may not have the same level of impact. We had a study [crosstalk 00:06:58 ]-

Doug: Right, because of my expectation’s different. If I go to a VSL, I expect it to be a sales pitch. If I go to a webinar, I expect it to be an education, but I also expect it to be a pitch at the end. But, to your point, there’s education at the front end.  

Casey: Yeah, yeah, exactly. The cool thing is the webinar can actually be used as a funnel, preceding the authority before the webinar even starts, or having content such as a testimonial video on the countdown page prior to the webinar starts. All these little things and nuances that