In a digital landscape it’s more important than ever that you don’t treat clients like strangers. As COVID-19 taught us, engage! In this podcast HEAD.MASTER Nathan Gorman, STYLE.MASTER Sarah Lund and Janine Simons COLOR.MASTER discuss all things social. Listen to gain knowledge on creating your social tribe, where to find the right followers, and how to engage the right form of influencers for your personal or salon brand. If algorithms and new social platforms and features confuse you then let us help you cut through the clutter. More than ever, it is about a personal touch to enhance and upgrade the digital experience beyond sales and services. All channels and touchpoints become an opportunity to build audiences and generate success in the chair.