TMT:14 Olivia Hobbs on Going Viral on TikTok, Artist Embarrassment around Social Media, Neurodiversity in music, and Not Exploiting Superfans
Description
Welcome to The Money Trench. In this episode, Mark is joined by Olivia Hobbs, founder of marketing agency Blackstar.
Olivia breaks down the success of digital marketing in today’s genre-agnostic music industry, exploring innovative ways to build communities and market music beyond traditional social media channels.
As well as sharing insights on creating viral moments and discussing why some artists shy away from social media, Olivia reflects on her career journey, highlighting the importance of grassroots music venues and the need to understand neurodiversity in the music industry.
NEWSLETTER
Sign up HERE for the TMT newsletter - featuring each week’s hottest music industry stories.
PPL
The Money Trench is sponsored by the PPL who celebrate their 90th year in business this year.
KEEP UP TO DATE
For the latest podcast and music business updates, make sure to follow us on:
Instagram: @the_money_trench
LinkedIn: The Money Trench
Website: The Money Trench
GET IN TOUCH
If you have any feedback, guest suggestions or general comments? We’d love to hear from you! - Get in touch here!
Thanks to our partners
Executive Producer: Mike Walsh
Producer: Tape Notes